ICON OF THE BEAUTY  is an attempt to overwork the relation between the public and the private in the world of iconic beautiful women. The project is composed of a wall menstrual calendar (format A2) and a soundtrack.





This calendar is a kind of „wash and go” product, that is: “classic plus menstrual”. Besides traditional information about holidays that you can find in every ordinary calendar, there is a section where you can mark the amplitude of your menstrual bleeding. Usually such calendars are made in pocket size and without specified dates.



The main goal of this project is to question the very need and the limits of making the private sphere public, and to reveal a specific game which pertains to our understanding of the so called “femininity”.

It is also a way of playing with the commercial space of everyday life (with its aesthetic assessment) by means of a certain style: conscious kitsch and sweetness appealing to our desire of watching.  



Apart from the calendar, the visual part of the project, there is also a soundtrack. Voices of Audrey Hepburn (Breakfast at Tiffany’s), Marilyn Monroe (Some Like It Hot)and Brigitte Bardot (And God Crated Women),  mixed with those of Greta Garbo, Marlene Dietrich or Madonna (singing her Like a virgin) also refer (and very clearly) to iconic beauties   



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